🔥🔥 Join us by phone or laptop - Mon April 21st- Fri April 25 | 7pmEST Daily 🔥🔥
Struggling to get paid what you're worth?
Own Your Value, Get Visible, and Attract Premium Clients Who Happily Pay You More
In this challenge, you'll get the exact strategies to position yourself as the go-to expert, increase your visibility, and attract premium clients
—without feeling salesy or overworking.
Mon, April 21st - Fri, April 25th | 7 - 8pmEST
YOU WERE LIED TO ABOUT SUCCESS...
AND IT'S COSTING YOU
They told you to work harder.
They told you to be patient.
They told you to just think positive and good things will come.
And yet… here you are.
Working hard.
Trying to stay motivated.
Still feeling stuck.
Have you ever wondered why some people skyrocket while others stay in the same place for years?
Discover The One Fatal Flaw That Keeps People Repeating The Same Cycles—
No Matter How Many Times They Repeat ‘I Am Successful’ (And What to Do Instead)
If you don’t shift how you see yourself…
If you don’t break free from the patterns that keep you stuck…
If you don’t rewire your mind to match the life you want…
Then nothing changes.
That’s exactly what we’re going to do inside this 5-day challenge.
The 5-Day Reinvent Yourself Framework:
How to Think, Move, and Operate Like a Top 1% Performer
Each day is built to rewire how you see yourself, how you execute, and how you create success—so that breakthrough isn’t a one-time event, but your new normal. These are the exact strategies that have helped over 72,000 professionals and entrepreneurs transform their money, business, and personal power.
DAY 1 MONEY: Reinvent Your Identity For Financial Abundance
Day 1 of the challenge will show you
Why Some People Work Hard Their Whole Lives… and Still Stay Broke
If effort alone created wealth, you’d already be rich. Learn what ACTUALLY controls your income.
If hard work was enough were, every person grinding 12-hour days would be a millionaire. The real reason some people multiply wealth while others stay stuck is not luck. It’s not intelligence. It’s not even industry. It’s how they’ve been conditioned to think about money. You’ll uncover the hidden patterns controlling your financial results—so you can finally shift them.
How to find the “financial thermostat” that is secretly capping your income (and raise it for good).
Ever notice that no matter how much you make, you always seem to land back at the same financial level? That’s not random—it’s the result of an internal setting that determines how much wealth you allow yourself to create and keep. The problem? Most people have their thermostat set FAR below their potential. I’ll show you how to reset it so higher income becomes your new normal.
The one money belief that’s been costing you hundreds of thousands—and likely—millions of dollars.
The most dangerous beliefs about money aren’t the ones that sound crazy—they’re the ones that seem logical. I'm talking about thoughts that feel COMPLETELY RIGHT, but they’re quietly robbing you of millions over your lifetime.
Why your positive affirmations are keeping you broke (and what to do instead).
If repeating “I am wealthy” was enough, you’d already be a millionaire. But if you’ve ever tried affirmations and felt like nothing actually changed—there’s a reason. Most affirmations are missing a crucial step that makes them effective. I’ll show you why your brain actually rejects positive statements—and the simple switch that will rewire your mind to accept and attract wealth automatically.
DAY 2: BREAK MENTAL LOOPS & MASTER YOUR HEALTH (HEALTH)
Day 2 of the challenge will show you Why High Achievers Burn Out—And How to Train Your Brain & Body to Work For You, Not Against You
The hidden cost of willpower and why relying on discipline alone will eventually break you.
Your brain has a limited reserve of willpower each day, and once it runs out, so does your ability to make good decisions. Learn how to create habits that eliminate the need for willpower so you can sustain success effortlessly.
How your nervous system determines your success (or self-sabotage)—and how to rewire it for peak performance.
Your body’s stress response plays a bigger role in your success than you think. If you’re constantly in a fight-or-flight state, your brain literally cannot think clearly or take bold action. The challenge will show you how to shift into a calm, focused state that allows you to execute at your highest level.
The 3 mental loops keeping you stuck in cycles of exhaustion, and how to break them.
If you've ever felt like no matter how much progress you make, you always fall back into the same struggles? It's not a lack of discipline—it’s a faulty mental pattern running in the background. We’ll identify and rewire these loops so you can operate at your full potential.
The shocking truth about “rest” that most high performers get wrong (and how to recover without losing momentum).
Burnout isn’t caused by too much work—it’s caused by ineffective recovery. Most high achievers don’t actually know how to rest in a way that refuels them, so they stay in a cycle of exhaustion. Learn how to implement strategic recovery so you can recharge faster and perform at your best.
Why more success often leads to less energy—and how to stop your ambition from draining you.
Growth should energize you, not drain you. If you’re hitting new levels of success but feeling more exhausted, it’s because you haven’t learned how to scale your energy along with your income. I’ll show you how to expand your capacity without burning out.
DAY 3: BUILD HIGH-VALUE RELATIONSHIPS & GAIN 7, 8, AND 9-FIGURE MENTORS (RELATIONSHIPS)
Day 3 of the challenge will help you Build a Network That Fast-Tracks Your Success & Creates Lifelong Impact
Why proximity is NOT the same as influence—how to turn relationships into real business opportunities.
Just because you’re around successful people doesn’t mean you’re benefiting from them. The mistake most professionals make? They assume networking is about meeting people. But the truth is—it's about positioning yourself as valuable so those relationships turn into partnerships, mentorships, and referrals. I’ll show you how to go from “one of many” to someone they want to work with.
How to attract high-level mentors and business partners—even if you have no connections right now.
Successful people don’t just mentor anyone. So how do you get someone playing at a higher level to want to invest in your success? I PROMISE YOU, the answer isn’t DMing them asking to "pick their brain." I’ll teach you the strategic way to build relationships that open doors, create new income streams, and cut your learning curve in half.
The biggest mistakes ambitious professionals make when trying to grow their network.
Networking events. Random LinkedIn messages. Chasing people who aren’t aligned. Most people waste years trying to get in the right rooms, only to realize they still aren’t getting ahead. Why? Because they’re missing ONE simple shift that turns connections into cash flow.
I'll break down how I went from COMPLETELY UNKNOWN, to sitting in rooms with John Maxwell (and getting featured in his book after our FIRST time meeting each other), chilling on Richard Branson's private island (invitation only), having one on one growth and learning conversations with Tony Robbins, Myron Golden, Mike Tyson, Alex Hormozi and so many others.
How to maintain a thriving marriage or relationship while scaling your business—without stress, jealousy, or conflict.
Success should enhance your relationships, not create tension. But as you level up, power dynamics shift. Maybe you start making more than your spouse. Maybe you’re working more hours, chasing bigger goals. If you don’t know how to navigate this, your partner WILL begin to feel left behind. I’ll show you how high achievers keep their relationships strong—even as we build empires.
DAY 4: FEARLESS EXECUTION & HIGH-STAKES DECISION MAKING (BUSINESS & CAREER)
On the fourth day, you'll understand the 5 Mistakes Keeping You from Breaking Through—Most People Do No. 3 Every Single DAY Without Even Noticing!
Why grinding harder is NOT the answer—and the real secret to next-level success.
If grinding harder was the answer, you’d already be further ahead. The most successful professionals aren’t the ones who hustle the hardest—they’re the ones who make the right moves at the right time. Learn how to stop mistaking busyness for progress and start focusing on high-leverage decisions that actually move the needle.
How to stop overthinking and start trusting yourself.
Overthinking is the silent killer of momentum. You KNOW you need to make a move, but instead, you:
Spend hours analyzing the “what ifs.”
Wait for “more clarity.”
Second-guess yourself into inaction.
By the time you finally decide, the opportunity is gone.
I’ll teach you how to build rock-solid confidence in your decisions—so you stop spinning your wheels and start executing like a top performer.
The one decision-making framework that eliminates hesitation and self-doubt.
If you’ve ever wondered how high-level CEOs, investors, and entrepreneurs make million-dollar decisions under pressure—this is it. We’ll break down the exact process we use to move FAST while minimizing risk. The difference between struggling and thriving professionals isn’t intelligence—it’s the ability to DECIDE. You’ll walk away knowing exactly how to make high-stakes decisions with certainty.
The difference between successful and struggling professionals—and how to switch sides immediately.
If you’ve been plateauing, here’s the truth: you’re making decisions like the
wrong group of people.
Successful professionals think and move at a different speed than everyone else.
The good news? You can rewire yourself to start operating like this NOW.
I’ll show you exactly how to shift into the mindset of top performers and make decisions that drive exponential growth.
DAY 5: EXECUTION, MOMENTUM & FAITH (FAITH & PERSONAL POWER)
Why Most People Fail—And How to Guarantee You Follow Through
Most people don’t fail because of lack of knowledge or skill. They fail because they don’t execute. The bigger the goal, the more resistance shows up.
Self-doubt, hesitation, perfectionism—these are the silent killers of momentum. On Day 5, you’ll learn how to override hesitation and take bold, unstoppable action toward your biggest goals.
Why Motivation is a Trap—And What to Rely on Instead
If you’re waiting to “feel ready” before you take action, you’ve already lost. The people who succeed at the highest levels don’t depend on motivation. They have a system that keeps them moving forward no matter how they feel.
The #1 Indicator of Whether You’ll Actually Succeed—And How to Strengthen It
Most people think success is about talent, strategy, or even mindset. You will discover the real predictor of long-term success. The key to outlasting 99% of people who start and never finish. You’ll learn how to strengthen this muscle and make success inevitable.
How to Stop Breaking Promises to Yourself (Even When No One is Watching)
The most successful people move differently because they trust their own word. They know that when they say they’ll do something, it gets done. I’ll teach you how to rebuild self-trust so you follow through like it’s second nature.
Why Some People Keep Winning While Others Stall Out
If you’ve ever wondered why some people keep stacking wins while others stay stuck, I’ll break down the mindset and habits that keep top performers accelerating year after year.
The Faith Factor: How to Take Big Leaps Without Fear of Losing It All
Most people hesitate on big moves because they’re afraid of what might go wrong. Faith-backed execution is what separates those who build empires from those who play it safe. On Day 5, you’ll learn how to develop the unshakable confidence that allows you to take bold action without second-guessing whether it will work.
Your next level is waiting on YOU.
What you'll experience?
FIRE Training
A 5-day live teaching that will shift your perspective like never before. With practical application points that produce results within the 5 days.
Deep Thinking
Your brain thinking in ways you have not in decades... or ever.
Elite Community
Connect with like-minded business owners and career professionals who are non-negotiable about living out their potential.
THIS IS NOT A MOTIVATION CHALLENGE. THIS IS ABOUT RESULTS.
Most challenges hype you up. Then leave you stuck.
If you’re done with:
🛑 Watching others thrive while you keep waiting for the “right time.”
🛑 Working harder but never seeing your income grow.
🛑 Feeling like your potential is slipping away.
🛑 Overthinking every decision and missing out on opportunities.
This is not about “trying harder” or adding more to your plate.
This is about REWIRING YOUR IDENTITY so that the results you want become inevitable.
If you’re serious about breaking cycles, removing limits, and stepping into the most powerful version of yourself—
It's Time To Reinvent Yourself
It’s Your Time To
Build a life you can look back on and feel joy about. No regrets.
Look back at your day knowing you've made a difference. Knowing that your work, your actions, are genuinely helping others and creating the legacy you have envisioned.
Mastering the way you show up publicly. Posting on social media in power and demonstrating your thought expertise without living in fear of other's opinions.
Be appreciated — not just for your achievements or your title but for your ideas, your character, your unique perspective.
How our Reinvent Yourself Challenge
Works
Step 1
Sign up for the free online challenge by clicking the button below and insert your name, email, and number!
Step 2
Get access to our private Facebook community where you will be CHALLENGED and stretched to create at levels you never have before. It’s time to find your people.
Step 3
Set your alarm for 12pm EST (Mon, March 10 - Fri, March 14) and get ready for a training room with accountability and a level of real-life application like nothing you’ve experienced before.
BECAUSE SCALING PAST THE 7 FIGURE MARK IS BEYOND WHAT YOU DO, IT'S ABOUT WHO YOU BECOME!
Hear how over 50,000+ business owners and career professionals across the
world 🌍 received our training & shifted into their next level!
Meet Your Mentor:
TOYIN
CRANDELL
Toyin Crandell is a proven leader in transformation , peak performance , and business growth.
Founder & CEO of a multimillion-dollar coaching and consulting company that has helped clients generate millions in revenue, break financial ceilings, and scale their businesses.
She went from charging $50/mth for her services to reinventing her expertise, discovering the power of positioning, consistently selling $50,000 to $150,000 packages and showing her clients how to do the same.
2x best-selling author of Radical Obedience and Money Mindset SHIFT™ , impacting thousands with her neuroscience-backed financial and leadership strategies.
Trained over 72,000 professionals across 13 countries and five continents in high-performance decision-making, financial mastery, and business expansion.
Thought pieces featured in Forbes, SUCCESS Magazine, John Maxwell’s High Road Leadership, Black Enterprise, and USA Today, recognized for her cutting-edge approach to million dollar money, mindset and business growth.
CEO of one of the country's top 400 fastest-growing businesses (2023, 2024, 2025) —scaling her company from scratch into a multi-figure empire.
Toyin’s work isn’t theory—it’s about real, tangible, TRACKABLE results. stuff
IT'S YOUR TURN
Rewire Your Identity, Break Through Your Limits, and Take Control of Your Future.
I'll see you in the Room
